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Secco Finland turns waste into treasure

Secco Finland's products are "Treasures of Wasteland": handbags, jewellery, serving bowls and cd racks. The materials used include car tyre inner-tubes, computer keyboards, washing machine drums and car seat belts. "Where others see waste, we see opportunity - waste is our treasure. We seek to find new life and new uses in waste", says Secco Finland's Managing Director Maarit Partanen.

In addition to manufacturing in an ecological and economic way, the company also tries to retain something recognizable from the product's previous life. "It's a matter of creating added value, the sort of value that can only be realized through innovation", Partanen explains.

The people at Secco are truly committed to sustainable development and recycling. They are genuinely concerned about the environment and the future. That is why Partanen and her Austrian business partner, Isabella Haas, have sought to establish a link between design and the use of recycled materials on the one hand, and production, marketing and sales on the other. At the same time they bring together suppliers of waste and recycled materials, designers and the people who make the products.

"One of the ideas we have for enhancing our customer service is to supply our customers not only with products but also with information about opportunities for recycling and sustainable development", Partanen states. She believes that the greatest forces in creative businesses are courage and the ability to approach things with an open mind. "The people who buy these sorts of products belong to a very select group", Partanen reminds.

Secco was founded in 2004 and in just a few years it has become a rapidly growing, globally active company. Secco has its own shop in Helsinki and there are plans to open a Seccoshop in Vienna in the near future. There are also around 50 distributors for Secco products stretching from the UK to Japan and sub-contractors in Finland, Austria and Germany. Secco's global marketing achievements won the award for Central Finland's Best Marketing Activity in September 2007.

The co-operation with Jyväskylä Regional Development Company Jykes Ltd especially in Muodolla on väliä! concept has helped Secco in increasing its conspicuousness and creating contacts both locally and internationally. Secco will be participating the Muodolla on väliä! events again this year in September among other successful creative businesses from Central Finland.

www.seccoshop.com www.muodollaonvalia.fi